Joe Dreher • Growth Marketing & Demand Gen • St. Simons Island, GA


I connect sales, marketing, and operations to get the right customers.

$20M+

Pipeline Generated

$1B+

Enterprise Wins
Supported

15

Years Experience

Proven growth across industries

B2B Industrial ✦ Healthcare ✦ E-commerce ✦ Consumer Brand

Johnson Matthey

B2B INDUSTRIAL• PIPELINE & DEMAND GENERATION

Generated $20M+ in CRM-attributed, sales-qualified pipeline through a single optimized lead capture asset. Supported $1B+ in enterprise wins through digital campaigns, technical content, and SEO for a FTSE 100 sustainable technology company.

Demand Generation CRM Automation Campaign Strategy AI Adoption Go-to-Market

Bako Diagnostics

B2B HEALTHCARE• MULTI-BRAND DEMAND GEN

9 launches in 12 months.
Top 3 regional market share during pandemic.

Led demand generation across four diagnostic brands using A/B testing, email automation, and segmentation — reducing bounce rate 50%, increasing physician lead form submissions 400%, and compressing launch timelines by 50% through a reusable content playbook

Product Launches Lead Generation Brand Architecture Go-to-Market

C4 Belts

E-COMMERCE • DTC CONVERSION

+15% YoY revenue.
11% on-site conversion rate.
Adobe and Magento recognized.

Reimagined a lifestyle e-commerce brand’s digital ecosystem — re-platforming, media strategy, co-brand programs, and conversion optimization that turned awareness into consistent revenue growth and national recognition.

E-Commerce Creative Direction Conversion Optimization Brand Partnerships Go-to-Market

Monkey Wrench Brewing

CO-FOUNDER • CONSUMER BRAND • STARTUP

From the backyard to a 16,000 sq ft craft brewery destination

No agency. No budget. No blueprint. Built the identity, community, investor base, and physical taproom environment from scratch. Opened into a pandemic and held a 4.8-star rating across four platforms.

Brand Strategy Community Building Crowdfunding Zero-to-Launch PR and Media

Additional experience

WarnerMedia

Consumer campaign creative for TBS and TNT properties.

Georgia Institute of Technology

Research center brand identity and communications. CASE Award winner.

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