The Focus & Fix treatment

You already know your business works, but your marketing isn’t keeping up.

Right now, your business probably relies on referrals, repeat customers, and word of mouth. That’s great, it means you’re doing something right.

But when you try to reach new people or grow beyond that circle, your website, messaging, or campaigns just… fall flat. You’re not sure what’s missing. You’ve probably tried a few things (DIY ads, a freelancer, some posts, maybe a Mailchimp blast) but none of it felt clear or consistent.

That’s exactly where Focus & Fix CORE comes in.

Here’s what you get and why it’s a must-have:

🧠 1. A strategy call that saves you months of guessing

We spend 90 minutes walking through what you’ve done, what’s worked (or hasn’t), and what you’re trying to achieve.

You get an outside expert (me) who’s led marketing strategy for both startups and global companies, sitting down with your business, giving you direct, tailored advice in real time.

👋 Imagine paying a junior marketer for 3–4 months to figure it out! This session replaces all that noise with a clear, founder-level view.

🔍 2. A full audit of your marketing, done for you

I’ll dig into your website, messaging, offers, and any recent outreach. I look at it through the eyes of a customer and tell you:

• What’s helping

• What’s hurting

• What’s missing

You don’t need a big agency or dozens of analytics dashboards. You need someone to say, “Here’s where your messaging breaks down and here’s how to fix it.

👋 Most business owners never get this kind of direct, honest review from a real strategist, only generic tips or template advice.

📄 3. A 5-page plan you’ll actually use

After the session and audit, I write a custom brief that shows you exactly what to do:

• What to say on your homepage

• What to stop wasting time on

• What to focus on for the next 30–90 days

You can hand this off to a team member, freelancer, or keep it for yourself. It’s not a PDF to file away; it’s a tool you’ll revisit every week.

👋 For many small teams, this becomes the blueprint for every marketing decision they make for the next year.

📬 4. Follow-up support, so you’re not left on your own

For 2 weeks, I’ll be available, via Loom or Slack or Email, to answer questions as you implement.
That means if you’re stuck rewriting a headline or deciding what to promote this week, you don’t have to overthink it. You just ask, and I’ll guide you.

👋 This is like having a fractional CMO in your back pocket- without the $5K/month commitment.

🔁 ROI Summary:

Focus & Fix CORE gives you strategic clarity, an actionable audit, a simple marketing plan, and expert follow-up for less than the cost of hiring a part-time junior marketer for one month.

No retainer. No long-term contract. No confusion.

Just a focused sprint that leaves you with a sharper message, better direction, and less stress around what to do next.

You don’t need more content. You need content that’s built on what your actual customers care about.

If your business is growing, hiring, or about to launch something new, this is when the cracks start to show. You’re doing too much to wing it-but you don’t have the time, team, or clarity to build a real marketing engine.

That’s where Focus & Fix FASTLANE comes in.

It’s the strategic jumpstart you’d get from a senior marketer, plus the voice-of-customer clarity and creative direction most agencies skip.

Here’s what makes FASTLANE a smart next move:

🧠 1. Everything in CORE: strategy call, audit, plan, and follow-up

That alone is worth the investment. You’ll still get:

• A 90-minute live strategy session

• A full audit of your marketing

• A clear 5-page plan for messaging and priorities

• Two weeks of async support

👋 But FASTLANE doesn’t stop at strategy. It gives you what most teams can’t create on their own: raw input directly from your customers, turned into high-impact content guidance.

🎤 2. Voice-of-Customer interviews (done for you)

I’ll personally interview two of your real customers or prospects and extract the exact language they use to describe:

• Their pain points

• Why they chose you

• What almost made them walk away

• What they now value most

Then I’ll translate that into messaging insights, so your copy, sales emails, and web content sound like something your next customer would actually say yes to.

👋 This is what great marketers do behind the scenes: they don’t guess, they listen. I’ll do that for you.

✍️ 3. Content brief you can hand to anyone

You’ll also receive a plug-and-play content brief that turns those insights into structure. Whether it’s:

• An email sequence

• A new homepage layout

• A 4-week content theme plan

I’ll give you a direction that’s ready to hand off, so your VA, your designer, or your freelancer knows what to say and why.

👋 This alone saves most teams weeks of back-and-forth. It gives your content team a secure foundation.

📹 4. Follow-up Loom review of your draft or implementation

Send me your updated page, emails, or slides, I’ll record a Loom video giving detailed feedback, so you’re not left guessing what’s working and what still needs tightening.

👋 Think of it as your post-launch debrief, before you hit publish.

🧠 Why it’s worth it

Let’s be real: your team doesn’t have time, or perhaps the experience, to create persuasive content or build a funnel from scratch.

And hiring an agency will cost $10K+ just to onboard and get decent first drafts.

FASTLANE gives you expert strategy, real customer language, and execution-ready creative direction, all for $2,400 flat.

No retainer. No vague deliverables. No wasted trials.

🔁 ROI Summary:

You walk away with messaging rooted in real customer insight, content built for conversion, and a feedback loop that helps your team launch smarter, not louder.

It’s a fractional CMO, strategist, copy chief, and VOC researcher compressed into one engagement.

And it’s done in weeks, not quarters.