Senior B2B marketing leader
Available for advisory and full-time roles.
Senior B2B marketing across industrial, healthcare, DTC, and energy transition.
I’m an operator-builder for lean teams wanting to improve their marketing.
Three years inside a FTSE-listed industrial sector and a decade across DTC, diagnostics, startups, and energy transition.
Joe Dreher (right) at the JM Catalyst Technologies ACE facility ribbon-cutting in Savannah, GA, 2023
Johnson Matthey
FTSE 100 during tenure
Built the demand engine for a nascent decarbonization sector. One owned page generated a single lead that became a $20M+ qualified pipeline opportunity into an enterprise licensing cycle.
Bako Diagnostics
B2B healthcare pathology
Unified four sibling brands under one parent identity. Drove a 400% increase in physician form submissions, 50% bounce-rate reduction, and 2x time on site while shipping nine service launches in twelve months — three of them COVID-19 tests under pandemic timelines.
C4 Belts
DTC e-commerce
+140% organic traffic, 11% on-site conversion at +33% YoY lift, +15% AOV. Re-platformed onto Magento 2 and AWS. Built the first-in-category online belt configurator. Closed enterprise B2B wholesale partnerships with PGA Tour, T-Mobile, and more.
What I do
Joe Dreher (right) at World Hydrogen Leaders conference in Houston, TX.
1. Lead the marketing function
Strategy, team building, GTM partnership with sales and product, brand stewardship, board-facing reporting, marketing-to-revenue alignment.
2. Build the pipeline
ICP definition, positioning, channel mix, content strategy, paid amplification, SEO and AI-era search visibility (AEO/GEO), conversion infrastructure, CRM and attribution.
3. Run it hands-on
CRM rebuilds, agile delivery coordination, vendor management, sales-marketing alignment, AI tooling rollouts. Operator-builder who runs the function while building it.
Johnson Matthey
$20M+
CRM-attributed, sales-qualified pipeline
One strategic lead from a single owned conversion asset.
Johnson Matthey
$1B+
Enterprise wins supported
Sector-level contribution across 3 years.
Johnson Matthey
+110%
YoY sector-wide website traffic
LCH™ page +337% YoY, top 20 most-visited on matthey.com.
BakoDx
9 in 12
Service launches in twelve months
Including three COVID-19 tests under pandemic timelines.
BakoDx
+400%
Physician form submissions
Plus 50% bounce reduction and 2x time on site.
C4 Belts
+140%
Organic traffic, 11% CVR, +15% AOV
Magento 2 + AWS re-platform, 100+ launches, first-in-category configurator.
C4 Belts
PGA Tour · T-Mobile · Mountain Dew
Enterprise B2B wholesale partnerships
Examples from a broader retail portfolio. Each cleared enterprise procurement.
Monkey Wrench Brewing
1st
Georgia business to complete a revenue-sharing crowdfund
Honeycomb Credit, target exceeded.
About Joe Dreher
Hi, I'm Joe Dreher, a senior B2B marketing leader who builds marketing functions for companies with complex products and long sales cycles.
Most recently, I was the lead digital marketer at Johnson Matthey a 200-year-old British industrial chemicals company (FTSE 100 during tenure) whose catalyst technology runs inside the world's oil refineries, hydrogen plants, and chemical producers. The work spanned hydrogen, sustainable aviation fuel, carbon capture, and syngas.
Strongest fit is in B2B industrial and energy-transition (catalysts, hydrogen, CCS, SAF, syngas, broader decarbonization), B2B healthcare and diagnostics (clinical or referral networks), and DTC brands moving into hybrid wholesale.
I bring the abilities to turn marketing into measurable growth for any kind of business.