Senior B2B Marketing Leader
Available for full-time roles
Hi, I'm Joe Dreher. I help lean teams build the marketing function that actually turns marketing into measurable growth, for any kind of business.
Most recently, I was the lead digital marketer at Johnson Matthey, a 200-year-old British industrial chemicals company whose physical catalysts and process licensing power the world's oil refineries, plants, and chemical producers.
Before that, I spent a decade across DTC e-commerce, healthcare diagnostics, academia, and agencies.
Now available for remote, or on-site roles in Georgia or Florida.
Joe Dreher (right) at the JM Catalyst Technologies ACE facility 2025 ribbon-cutting, Savannah, GA.
Johnson Matthey
FTSE 100 during tenure
Sole digital marketer for a 200-year-old industrial chemicals company entering early decarbonization. One owned page produced a single lead that became a $20M+ qualified pipeline opportunity.
Bako Diagnostics
B2B healthcare pathology
Unified four sibling diagnostics brands under one parent identity. 400% lift in physician form submissions, 50% bounce reduction, 2x time on site.
C4 Belts
DTC e-commerce
Re-platformed a stalled DTC e-commerce brand to Magento 2 and built the first-in-category online belt configurator. +140% organic traffic, +33% YoY conversion lift, +15% AOV.
AI-era Marketing Certifications and Credentials
Select Achievements
Johnson Matthey
$20M+
CRM-attributed, sales-qualified pipeline
One strategic lead from a single owned conversion asset.
Johnson Matthey
$1B+
Enterprise wins supported
Sector-level contribution across 3 years.
Johnson Matthey
+110%
YoY sector-wide website traffic
LCH™ page +337% YoY, top 20 most-visited on matthey.com.
BakoDx
9 in 12
Service launches in twelve months
Including three COVID-19 tests under pandemic timelines.
BakoDx
+400%
Physician form submissions
Plus 50% bounce reduction and 2x time on site.
C4 Belts
+140%
Organic traffic, 11% CVR, +15% AOV
Magento 2 + AWS re-platform, 100+ launches, first-in-category configurator.
C4 Belts
PGA Tour · T-Mobile · Mountain Dew
Enterprise B2B wholesale partnerships
Examples from a broader retail portfolio. Each cleared enterprise procurement.
Monkey Wrench Brewing
1st
Georgia business to complete a revenue-sharing crowdfund
Honeycomb Credit, target exceeded.
Learn more about Joe Dreher
