I build demand engines for products that don't sell themselves.
The boost you need now
Companies selling into complex buying cycles hit the same wall: marketing that can execute tactics but cannot architect a full-funnel demand engine. I build the engine (strategy, content, channels, CRM, lead scoring, attribution) and the pipeline that comes out the other side.
Your next growth partner Joe Dreher (right) at a ribbon-cutting ceremony in Savannah, GA.
Johnson Matthey
FTSE 100 during tenure
Built the demand engine for a nascent decarbonization sector. One owned page generated a single lead that became a $20M+ qualified pipeline opportunity into an enterprise licensing cycle.
Bako Diagnostics
B2B healthcare pathology
Unified four sibling brands under one parent identity. Drove a 400% increase in physician form submissions, 50% bounce-rate reduction, and 2x time on site while shipping nine service launches in twelve months — three of them COVID-19 tests under pandemic timelines.
C4 Belts
DTC e-commerce
+140% organic traffic, 11% on-site conversion at +33% YoY lift, +15% AOV. Re-platformed onto Magento 2 and AWS. Built the first-in-category online belt configurator. Closed enterprise B2B wholesale partnerships with PGA Tour, T-Mobile, and Mountain Dew.
What I do
Joe Dreher (right) at World Hydrogen Leaders conference in Houston, TX.
1. Architect the demand engine
Strategy, ICP definition, message-to-market fit, channel mix, content pillars, CRM and scoring infrastructure. The system, not the campaign.
2. Build the pipeline
Owned content, paid amplification, SEO, conversion infrastructure, attribution. Measurable lift in qualified pipeline, not vanity traffic.
3. Stand it up inside your team
I work as an embedded operator, not a deck-and-leave consultant. CRM rebuilds, agile dev coordination, vendor management, sales-marketing handoff design.
Johnson Matthey
$20M+
CRM-attributed, sales-qualified pipeline
One strategic lead from a single owned conversion asset.
Johnson Matthey
$1B+
Enterprise wins supported
Sector-level contribution across 3 years.
Johnson Matthey
+110%
YoY sector-wide website traffic
LCH™ page +337% YoY, top 20 most-visited on matthey.com.
BakoDx
9 in 12
Service launches in twelve months
Including three COVID-19 tests under pandemic timelines.
BakoDx
+400%
Physician form submissions
Plus 50% bounce reduction and 2x time on site.
C4 Belts
+140%
Organic traffic, 11% CVR, +15% AOV
Magento 2 + AWS re-platform, 100+ launches, first-in-category configurator.
C4 Belts
PGA Tour · T-Mobile · Mountain Dew
Enterprise B2B wholesale partnerships
Examples from a broader retail portfolio. Each cleared enterprise procurement.
Monkey Wrench Brewing
1st
Georgia business to complete a revenue-sharing crowdfund
Honeycomb Credit, target exceeded.
Selected results
🤝 Who I work with
I am most useful to:
B2B industrial and energy-transition companies (catalysts, hydrogen, CCS, SAF, syngas, broader decarbonization)
B2B healthcare and diagnostics organizations selling into clinical or referral networks
DTC e-commerce brands ready to graduate into hybrid DTC + enterprise wholesale
Lean teams that need an operator who can build the system AND ship the work
🧔🏻♂️ About
Hi, I'm Joe Dreher. I spent the last three years as the sole digital marketer for Johnson Matthey's Catalyst Technologies sector (a FTSE 100 industrial business at the time) building the demand infrastructure for hydrogen, sustainable aviation fuel, carbon capture, and syngas.
Before that I led creative and digital across four healthcare diagnostics brands at BakoDx through the pandemic, served as Creative Director at C4 Belts, and built Monkey Wrench Brewing from a backyard concept into a 16,000 sq ft facility in Suwanee, GA.
I also won a Bronze Innovation Award at JM as the only non-scientist selected and served as the sector's Microsoft Center of Excellence Champion for the company-wide Copilot rollout.