Senior Marketing Manager based in Alpharetta, GA
One lead capture page I built at Johnson Matthey produced $20M+ in CRM-attributed, sales-qualified pipeline within two months of going live. It worked because I first aligned business development on what qualified means, then built the Microsoft Dynamics journey and ran the paid ads around that definition.
Before that, I spent a decade across Georgia Tech, agencies, a DTC brand, a healthcare diagnostics lab, and a brewery I co-founded. I’ve hired and coached teams, and I’ve run marketing systems end-to-end with a team of one, from lead generation to follow-up.
Interviewing now for senior marketing roles at technical B2B companies, remote, hybrid, or on-site in the Atlanta area. See the case studies or connect on LinkedIn.
Hi, I’m Joe Dreher.
I turn technical offers into qualified pipeline.
Hands-on: at a clean energy event and making a mural at my brewery.
Select Achievements
Johnson Matthey
$20M+
CRM-attributed, sales-qualified pipeline
One strategic lead from a single owned conversion asset.
Johnson Matthey
$1B+
Enterprise wins supported
Sector-level contribution across 3 years.
Johnson Matthey
+110%
YoY sector-wide website traffic
LCH™ page +337% YoY, top 20 most-visited on matthey.com.
BakoDx
9 in 12
Service launches in twelve months
Including three COVID-19 tests under pandemic timelines.
BakoDx
+400%
Physician form submissions
Plus 50% bounce reduction and 2x time on site.
C4 Belts
+140%
Organic traffic, 11% CVR, +15% AOV
Magento 2 + AWS re-platform, 100+ launches, first-in-category configurator.
C4 Belts
PGA Tour · T-Mobile · Mountain Dew
Enterprise B2B wholesale partnerships
Examples from a broader retail portfolio. Each cleared enterprise procurement.
Monkey Wrench Brewing
1st
Georgia business to complete a revenue-sharing crowdfund
Honeycomb Credit, target exceeded.
15 Years of Wins
See my proven track record of connecting content, sales, product, and research into conversions across industries.
What Colleagues Say
General Manager, Honeywell Technologies
“Joe’s work at Johnson Matthey has consistently impressed me, particularly in how his strategic marketing initiatives, process optimisation and innovation-driven approach have positively impacted our global licensing efforts.… His strategic thinking and digital expertise indirectly pave the way for meaningful business opportunities, helping Johnson Matthey secure critical licensing partnerships globally.”
Regulatory Affairs Director, Johnson Matthey
“I’ve had the pleasure of working with Joe in cross-functional teams where he helps to bring clarity, energy, and direction.… He has a good ability for connecting technical, creative, and operational perspectives, often using his communications experience to simplify complex language and keep everyone aligned.”
Senior Digital Marketing Consultant, Sharp Ahead
“He excelled at shaping high-impact product strategy, keeping channel focus aligned with buyer intent and pipeline contribution.… Any organisation looking for someone who can connect digital strategy to effective business growth would be lucky to have him.”
Senior Technical Project Manager, CSC
“He has a keen understanding of the digital landscape and a knack for translating complex technical details into clear, compelling narratives.… I highly recommend Joe for any digital marketing role where strategic thinking and effective communication are paramount.”
Digitisation User Researcher, Johnson Matthey
“Joe demonstrated great collaboration skills and technical expertise during the project.… His technical expertise was evident in the technical SEO analysis phase, where Joe identified critical issues and implemented effective solutions to resolve them.”
Market Manager, Honeywell Technologies
“Joe was always incredibly helpful in enhancing brand’s visibility, particularly through digital platforms and social media.… Joe would be a valuable asset to any marketing and communication team, including in highly technical fields.”
Marketing Excellence Manager, Honeywell Technologies
“I have always enjoyed working with Joe, whether it is creating a new set of communications to reach our key customers, or whether it’s thinking through complex offers and value propositions, Joe has always been a fun, engaged thought partner that’s brought insight and impact.… It’s been great having him in our team, he always steps forward, gets involved and brings great energy to events.”