About Joe Dreher
Joe Dreher with Plug at the World Hydrogen Leaders conference, Houston, 2024.
I tell stories that convert
Companies with complex products and long sales cycles hit the same wall: marketing that can execute tactics but cannot lead the function or architect the systems that turn it into measurable growth.
That's the problem I've spent the last decade solving. For tiny startups and global giants alike.
My work makes products sell, customers stay, brands grow, and teams evolve.
Interviewing now for full-time roles.
AI-era Marketing Certifications and Credentials
Johnson Matthey
At Johnson Matthey, a 200-year-old British industrial chemicals company (FTSE 100 during most of my tenure; now FTSE 250 following the 2025 Catalyst Technologies divestiture), I served as the sole digital marketer for the Catalyst Technologies sector. The sector sells physical catalysts and licenses process technology to oil refineries, hydrogen plants, and chemical producers worldwide. The work spanned hydrogen, sustainable aviation fuel, carbon capture, and syngas.
In the final nine months I took on a dual role as Product Owner on the sector's digital transformation team, supporting matthey.com.
BakoDx
At Bako Diagnostics, I led creative and digital marketing across four sibling diagnostics brands, including the publicly named StrataDx and DermSTAT, through the onset of the pandemic.
The work involved unifying the brands under one parent identity and running a high-velocity launch cadence that included the company's first three COVID-19 tests under compressed pandemic timelines.
C4 Belts
As Creative Director at C4 Belts I owned creative, production, and platform strategy. We re-platformed onto Magento 2 on AWS, ran a sustained product-launch cadence, and built the first-in-category online belt configurator that doubled as a turnkey co-branding path for enterprise buyers. The wholesale work that followed brought partnerships with PGA Tour, T-Mobile, and Mountain Dew, among others.
Monkey Wrench Brewing
Outside the full-time career I co-founded Monkey Wrench Brewing, a 16,000 sq ft facility in Suwanee, Georgia. I worked on the brand, audience, financing, and physical site over eight years of nights and weekends.
We opened in January 2020 directly into pandemic closures, and the audience I'd built over those years was what made the launch successful despite the conditions. I transitioned to silent partner in June 2020.
Georgia Institute of Technology
Early career · Brand and communications
I started at Georgia Tech's Institute for People and Technology (IPaT), where I worked closely with the Georgia Tech Research Institute (GTRI) and the GVU Center to connect external interest with the right faculty and resources. The brand identity and communications work I did for those research centers won a CASE Award.
What Colleagues Say
General Manager, Honeywell Technologies
“Joe’s work at Johnson Matthey has consistently impressed me, particularly in how his strategic marketing initiatives, process optimisation and innovation-driven approach have positively impacted our global licensing efforts.… His strategic thinking and digital expertise indirectly pave the way for meaningful business opportunities, helping Johnson Matthey secure critical licensing partnerships globally.”
Regulatory Affairs Director, Johnson Matthey
“I’ve had the pleasure of working with Joe in cross-functional teams where he helps to bring clarity, energy, and direction.… He has a good ability for connecting technical, creative, and operational perspectives, often using his communications experience to simplify complex language and keep everyone aligned.”
Senior Digital Marketing Consultant, Sharp Ahead
“He excelled at shaping high-impact product strategy, keeping channel focus aligned with buyer intent and pipeline contribution.… Any organisation looking for someone who can connect digital strategy to effective business growth would be lucky to have him.”
Senior Technical Project Manager, CSC
“He has a keen understanding of the digital landscape and a knack for translating complex technical details into clear, compelling narratives.… I highly recommend Joe for any digital marketing role where strategic thinking and effective communication are paramount.”
Digitisation User Researcher, Johnson Matthey
“Joe demonstrated great collaboration skills and technical expertise during the project.… His technical expertise was evident in the technical SEO analysis phase, where Joe identified critical issues and implemented effective solutions to resolve them.”
Market Manager, Honeywell Technologies
“Joe was always incredibly helpful in enhancing brand’s visibility, particularly through digital platforms and social media.… Joe would be a valuable asset to any marketing and communication team, including in highly technical fields.”
Marketing Excellence Manager, Honeywell Technologies
“I have always enjoyed working with Joe, whether it is creating a new set of communications to reach our key customers, or whether it’s thinking through complex offers and value propositions, Joe has always been a fun, engaged thought partner that’s brought insight and impact.… It’s been great having him in our team, he always steps forward, gets involved and brings great energy to events.”
