What it’s like to work together
Focus & Fix sessions are built from real wins across industries and gives you a quick, practical boost with expert guidance- on your schedule.
On left: Joe Dreher at a partner exhibit in Houston, TX.
🗓️ Here’s exactly what happens
Week 1: Get clear
✅ 90-minute Strategy call
We start with a focused call, virtual or in-person (if you're within 100 miles of St. Simons Island, GA).
You’ll walk me through your business. I’ll ask questions. Together, we’ll uncover what’s holding things back and where the real opportunities are.
No prep needed. Just show up ready to talk about your business.
🔎 I dig in and audit everything
You go back to running your business. I go to work behind the scenes reviewing your website, content, messaging, and offers.
You don’t need to send me files or figure out what I need; I’ve done this enough to know where to look.
FASTLANE clients: I also interview 2 of your customers during this week, so your message is shaped by what real people actually think.
Week 2: Get moving
📄 You receive your plan
I’ll send you a 5-page action brief that shows you exactly:
What to fix or simplify.
What to say (and stop saying).
Where to focus your efforts next.
FASTLANE clients: You’ll also get a content brief built from your customer interviews- perfect for email campaigns, landing pages, or social posts.
📬 I check in with feedback
You’ll get 1–2 short, personalized Loom videos from me, reviewing your updates or answering questions.
You can watch and reply on your schedule- no pressure, no extra meetings.
🏁 Wrap-up
By the end of our 2 weeks, you’ll have:
✔ Clear, confident language to explain what you do- on your site, in conversations, or at the counter.
✔ A focused plan you can use to improve your marketing, update your website, or brief your team.
✔ Video and written guidance you can reference anytime, whether you’re launching a campaign or training staff.
And if you want help putting it into action, I’ll walk you through the best next step, but only if it’s a good fit.
🙌 What you can expect:
Straight answers from someone who’s worked with both storefronts and online businesses.
A process that respects your time, your budget, and your comfort level.
Clear next steps you can actually use, whether you’re working solo or with a team.
Practical clarity you’ll lean on for months, not just a one-time fix.
You don’t need to “learn marketing.” You need clarity that works in your world. Let’s get you there.
🤝 What I need from you:
One 90-minute call in Week 1
Around 2-3 hours total during the two-week sprint.
A willingness to be open about what’s working and what’s not.
That’s it. I handle the rest.
✳️ This works best for:
Local business owners who want better messaging and a smarter web presence
Digital founders launching (or re-launching) a product, offer, or brand
In-house marketers who need strategic backup
Small teams who want honest insight without the overhead of hiring an agency
💬 Still thinking about it?
You’re tired of overthinking and tinkering with marketing work every day...
Let’s fix it together, in just two weeks.