Case Studies
Proven growth across industries
$20M+
Pipeline Generated
$1B+
Enterprise Wins
Supported
15
Years Experience
Johnson Matthey
B2B INDUSTRIAL• PIPELINE & DEMAND GENERATIONGenerated $20M+ in CRM-attributed, sales-qualified pipeline through a single optimized lead capture asset. Supported $1B+ in enterprise wins through digital campaigns, technical content, and SEO for a FTSE 100 sustainable technology company.
Bako Diagnostics
B2B HEALTHCARE• MULTI-BRAND DEMAND GEN9 launches in 12 months.
Top 3 regional market share during pandemic.
Led demand generation across four diagnostic brands using A/B testing, email automation, and segmentation — reducing bounce rate 50%, increasing physician lead form submissions 400%, and compressing launch timelines by 50% through a reusable content playbook
C4 Belts
E-COMMERCE • DTC CONVERSION+15% YoY revenue.
11% on-site conversion rate.
Adobe and Magento recognized.
Reimagined a lifestyle e-commerce brand’s digital ecosystem — re-platforming, media strategy, co-brand programs, and conversion optimization that turned awareness into consistent revenue growth and national recognition.
Monkey Wrench Brewing
CO-FOUNDER • CONSUMER BRAND • STARTUPFrom the backyard to a 16,000 sq ft craft brewery destination
No agency. No budget. No blueprint. Built the identity, community, investor base, and physical taproom environment from scratch. Opened into a pandemic and held a 4.8-star rating across four platforms.
Additional experience
WarnerMedia
Consumer campaign creative for TBS and TNT properties.
Georgia Institute of Technology
Research center brand identity and communications. CASE Award winner.