Advisory: Focus & Fix Engagements
A short, productized engagement for businesses that need a marketing plan they can actually execute.
The problem I solve here
You're running a real business. Your marketing has either stalled, sprawled, or never quite turned into pipeline.
You don't need an agency retainer or a stranger inside your stack.
You need a sharp outside operator to look at what you've got, tell you the truth, and hand you a plan you can run on Monday.
That's what Focus & Fix is for.
Joe (pictured left) at a partner exhibit during World Hydrogen NA.
How it works
Week 1: Get clear
A 90-minute strategy call (in-person if you're within 100 miles of St. Simons Island, GA; otherwise on Google Meet).
I review your site, your channels, your CRM if you have one, your last 90 days of activity, and whatever else moves the needle on diagnosis.
You leave the call already knowing the top three things that matter.
Week 2: Get moving
A 5-page action brief: what to fix, what to say, what to stop saying, and where to focus your next 30 to 60 days.
Plus 2 Loom video walkthroughs so the brief lands in context, not just on paper.
Total time on your end: 90-minute call plus roughly 2-3 hours over the two weeks.
Business owners who need a strategic backstop without hiring an agency.
Digital founders launching into a market where messaging and channel strategy will make or break the first six months.
In-house marketers who need an outside operator to pressure-test their plan before they run it past leadership.
Small teams with one or two marketers who need senior architectural thinking without a senior salary line.
Who this is for
Focus & Fix Tiers
Core $2,999
When you already know your customers and need a sharper plan.
90-minute strategy call
5-page action brief
2 Loom video walkthroughs
Fastlane $5,999
When the plan needs to be built on fresh customer voice rather than assumptions.
Everything in Core, plus:
2 customer interviews (I run them, you get the transcripts and synthesis)
A content brief built on what those customers actually said
What you get that you don’t get elsewhere
You get someone who has actually built the thing he's diagnosing.
I've architected demand engines for a FTSE-100, unified four healthcare diagnostics brands through COVID, and run a DTC e-commerce brand with both DTC organic growth and enterprise B2B wholesale partnerships (PGA Tour, T-Mobile, Mountain Dew, and more).
I also founded a 16,000 sq ft brewery from a backyard concept and ran it through pandemic shutdown.
The advice you get reflects all of that.
You also get someone who will tell you the truth. If your plan is sound and the issue is execution, I'll say so. If your channel mix is wrong, I'll say that. If your real problem is upstream of marketing, I'll say that too.
Not a retainer.
Not a pre-rehearsed template.
Not a six-month engagement.
Not a I’ll just run it through ai.
Not a deck I write alone in a vacuum.
Not advice that ignores your actual budget, team, or capacity.
What this is not
Book a Focus & Fix call
If you're not sure which tier fits, send a short note and I'll point you at the right one before you book.