Advisory: Focus & Fix Engagements
Two-week Growth Sprints for Improving Your Marketing Strategy
Joe (pictured left) at a partner exhibit during World Hydrogen NA.
For growth-stage firms, marketing often outpaces infrastructure, leading to stalled pipeline and fragmented spend.
I provide high-impact executive interventions that audit your technical stack, realign your GTM strategy, and deliver a high-fidelity operational blueprint.
This isn't an agency retainer; it’s an Architectural Reset for leaders who need their marketing engine to match their enterprise ambition.
How it works
Week 1: Get clear
A 90-minute strategy call (in-person if you're within 100 miles of St. Simons Island, GA; otherwise on Google Meet).
I review your site, your channels, your CRM if you have one, your last 90 days of activity, and whatever else moves the needle on diagnosis.
You leave the call already knowing the top three things that matter.
Week 2: Get moving
A 5-page action brief: what to fix, what to say, what to stop saying, and where to focus your next 30 to 60 days.
Plus 2 Loom video walkthroughs so the brief lands in context, not just on paper.
Total time on your end: 90-minute call plus roughly 2-3 hours over the two weeks.
Who this is for
Business owners who need a strategic backstop without hiring an agency.
Digital founders launching into a market where messaging and channel strategy will make or break the first six months.
In-house marketers who need an outside operator to pressure-test their plan before they run it past leadership.
Small teams with one or two marketers who need senior architectural thinking without a senior salary line.
Focus & Fix Tiers
Core $2,999
When you already know your customers and need a sharper plan.
90-minute strategy call
5-page action brief
2 Loom video walkthroughs
Fastlane $5,999
When the plan needs to be built on fresh customer voice rather than assumptions.
Everything in Core, plus:
2 customer interviews (I run them, you get the transcripts and synthesis)
A content brief built on what those customers actually said
What you get that you don’t get elsewhere
You get someone who has actually built the thing he's diagnosing.
I've led marketing for a 200-year-old British industrial chemicals company (Johnson Matthey Catalyst Technologies), unified four healthcare diagnostics brands through a pandemic, and run a DTC e-commerce brand with both organic growth and enterprise B2B wholesale partnerships (PGA Tour, T-Mobile, Mountain Dew, and more).
I also founded a 16,000 sq ft brewery from a backyard concept and ran it through pandemic shutdown.
The advice you get reflects all of that.
You also get someone who will tell you the truth. If the plan is sound and the issue is execution, you'll hear that. If the channel mix is wrong or the real problem sits upstream of marketing, you'll hear that too.
What this is not
Not a retainer.
Not a pre-rehearsed template.
Not a six-month engagement.
Not a I’ll just run it through ai.
Not a deck I write alone in a vacuum.
Not advice that ignores your actual budget, team, or capacity.
Book a Focus & Fix call
If you're not sure which tier fits, send a short note and I'll point you at the right one before you book.