Marketing Pro Tips
A mural I painted at my GA brewery
I've spent 15 years helping businesses turn marketing activity into real conversations with buyers. These posts share what I've learned, what I'm still learning, and the frameworks from sharp people that have earned a place in my work.
Hiring a Senior Marketer? What Should Month One Look Like?
Expecting revenue in 30 days can scale the wrong thing faster. What a senior marketing hire's first month should deliver, and how to scope the role.
Lead Gen, Demand Gen or ABM: Which One Fits Your Company?
No single B2B motion wins everywhere. How to choose between lead gen, demand gen and ABM based on deal size, sales cycle and team capacity.