Joe’s Marketing Insights Blog
A mural I painted at my brewery startup.
I've spent 15 years helping businesses turn marketing activity into real conversations with buyers. These posts share what I've learned, what I'm still learning, and the frameworks from sharp people that have earned a place in my work. Some are written for B2B growth leaders. Some are for owners running businesses around Alpharetta and the metro Atlanta area. Use what helps and let me know what I’m missing.
Can a Stranger Tell What Your Business Does in Five Seconds?
If visitors can't tell what you do and who you serve in seconds, they leave. Seven questions to make your small business homepage clear.
How Fast Should You Respond to a New Lead?
A Clay benchmark found 68% of 6,346 B2B companies never replied to a demo request. How to make sure your business answers first.
Is Your Business Showing Up When Customers Ask ChatGPT?
Customers now ask AI tools who to hire. Five practical steps to help your local business get recommended, and how to tell if it's working.