Marketing Pro Tips
A mural I painted at my GA brewery
I've spent 15 years helping businesses turn marketing activity into real conversations with buyers. These posts share what I've learned, what I'm still learning, and the frameworks from sharp people that have earned a place in my work.
How Much of Your Buyer's Journey Can Your Attribution Actually See?
The average B2B journey runs 272 days, and most of it happens before sales. How to measure the dark funnel without starving your pipeline.
How Do You Get Leads From SEO Instead of Just Traffic?
Work backward from the leads you need, then build pages for buyers already comparing options. A practical guide for B2B and local teams.